Wow! They didn't think that this would be offensive?!?!
Here’s the commercial ad… BTW the Spanish government is trying to get this pulled in Spain right now.
http://www.youtube.com/watch?v=CwpNQWrD8PY
Really? Nobody through the many steps that a design goes through thought that this might offend a few people? This would be pretty damn funny if they hadn’t made the “Luchador” a small person. But seriously, this is a stark reminder that what some people may find funny, others might just want to hunt you down in a large group with pitchforks and torches! I can’t help but think about our recent talks about market research and user testing. A commercial goes before a bunch of people before it ever makes it to air and a poster gets seen by a lot of people before it goes on display in public. Did they think to ask the Spanish community to look at this? I am honestly stunned when things like this happen this day and age. How’s about you?